Inventing a product or idea is thrilling, yet bringing it to a point where companies seriously consider it requires more than just creativity—it demands experience, guidance, and strategy. Robert Susa, President of InventHelp, has spent decades mentoring inventors, shaping the way ideas are submitted, and helping thousands turn concepts into
viable opportunities. His personal involvement in the invention process and his deep understanding of what companies look for make his insights invaluable for anyone navigating invention submissions.
Robert Susa: A Leader In Invention Innovation
Robert Susa is widely recognized as a guiding figure in the inventor community. With over 40 years at InventHelp, he has dedicated his career to supporting inventors across the United States and internationally. His approach emphasizes education, preparation, and professionalism, which are critical in a process often misunderstood by first-time inventors.
Under his leadership, InventHelp has become a trusted resource for inventors, providing not only submission services but also
practical guidance that helps innovators understand the realities of the marketplace. Susa’s philosophy is simple yet profound: an inventor who is well-prepared, professional, and knowledgeable has a higher chance of having their idea seriously considered
1. Clarity And Expertise: Robert Susa’s Signature Approach
A cornerstone of Robert Susa’s guidance is helping inventors define their concepts with clarity. He often stresses that an invention is only as compelling as the way it is communicated. Susa personally emphasizes that inventors should be able to answer three fundamental questions:
• What problem does this invention solve?
• Who benefits from it?
• How is it distinct from existing solutions?
By ensuring inventors can answer these clearly, Robert Susa has helped countless clients transform vague ideas into concise, compelling submissions that capture attention.
2. Professional Presentation Under Susa’s Guidance
Robert Susa understands the power of presentation. Beyond just submitting an idea, he helps inventors create professional visuals, prototypes, and detailed documentation. He has often highlighted that a well-prepared submission demonstrates credibility and readiness to potential companies.
Through InventHelp, Susa ensures that inventors have access to:
• High-quality 3D prototypes
• Technical drawings
• Step-by-step use guides
His experience shows that these elements are not just decorative—they allow companies to visualize how the invention works in real life, significantly improving its chances of being noticed
3. Mentorship In Navigating The Marketplace
What sets Robert Susa apart is his hands-on mentorship. He doesn’t just facilitate submissions—he educates inventors on the intricacies of the market. He guides them to identify the right industries, understand company needs, and tailor their submissions accordingly. This personalized insight is something many inventors do not have access to, making Susa a
unique resource in the world of invention.
Susa emphasizes that understanding your audience is as important as having a great idea. His strategies include identifying companies most suited for your invention and presenting it in a way that aligns with their business objectives.
4. Intellectual Property Awareness: Susa’s Professional Advice
One of the less visible but highly critical
aspects of submission is intellectual property protection. Robert Susa ensures that inventors are aware of patent basics, and he facilitates connections with qualified patent attorneys. This step is essential in maintaining credibility and confidence throughout the submission process
Susa’s guidance helps inventors:
• Protect their ideas appropriately
• Understand the different types of patent options
• Strategically plan submissions while maintaining confidentiality
His focus is on equipping inventors with the knowledge to present themselves as informed and prepared professionals.
5. Crafting A Compelling Story With Robert Susa
Beyond technical clarity, Robert Susa emphasizes the
power of narrative. He teaches inventors to frame their ideas within a story that demonstrates its practical value, market relevance, and potential impact. Under his mentorship, inventors learn to:
• Clearly explain their invention’s purpose
• Highlight benefits to end users and companies
• Create an organized, professional submission package
Susa believes that storytelling, when paired with detailed do
cumentation, strengthens the impact of every submission, making it easier for companies to visualize its potential
6. Realistic Guidance And Professional Integrity
A hallmark of Robert Susa’s approach is realism combined with professionalism. He encourages inventors to approach the process with clear expectations, patience, and persistence. Susa’s philosophy focuses on helping inventors understand that while every idea is unique and valuable, not every submission will lead to immediate interest—and that’s a normal part of the innovation journey.
By fostering transparency, Susa ensures inventors are informed, empowered, and prepared, creating a professional experience that maximizes their potential for success.
7. Feedback And Continuous Improvement
Another key insight from Robert Susa is the importance of feedback. He teaches inventors to see responses from companies not as rejections but as opportunities for refinement. Under his guidance, inventors learn to:
• Interpret feedback constructively
• Adjust presentations and prototypes as needed
• Strengthen their approach for future submissions
This iterative process, guided by Susa’s expertise, greatly improves the effectiveness of invention submissions over time.
Robert Susa’s Legacy In Supporting Inventors
Robert Susa has transformed the way inventors approach submissions at InventHelp. His dedication to clarity, preparation, market knowledge, intellectual property awareness, storytelling, and professionalism has left a lasting impact on thousands of inventors. By combining practical tools with personal mentorship, Susa empowers innovators to present their ideas confidently and strategically.
Inventors who follow the principles championed by Robert Susa gain more than access to submission services—they gain guidance from a seasoned professional who understands both the challenges and opportunities of the invention world. Through his leadership, Robert Susa continues to shape a generation of inventors, helping them move from concept to consideration with clarity, professionalism, and confidence.
